We are in the business of evoking enjoyable feelings.
We do this through storytelling.
Memorable stories have characters that forge cherished connections.
So do memorable experiences.
Enchanting stories have layered & nuanced settings that delight the senses.
So do enchanting experiences.
Captivating stories engage, evoke emotion, entertain, and enlighten.
So do captivating experiences.
Worthwhile stories take people on a transformative journey.
So do worthwhile experiences.
The stories we tell in the hospitality industry are not confined to paper (or in today’s case, a social media post). Your guests are immersed into your story the moment they discover your property.
The story must transcend the medium and come to life, like a play.
How do we go about this? It's not about the new hot technology or piling on more perks. The hotels of the future are about humanization. Bringing people into your story and delighting them along the way requires understanding people and what really lights them up. It requires taking on a more expansive (and profitable) role of curator, neighbor, and matchmaker.
Using our own frameworks alongside some of Deloitte's research, we have developed a creative & strategic approach to ensuring hotels are hitting all of the necessary efforts to ensure their property remains competitive. We find that when hotels put equal effort into these three roles, they quickly move to the top of the "must visit" list for travelers.
We help hotels take on the role of curator with the goal of giving guests a choice of environments to suit their mood, mindset, and unique style. We guide you in the process of tailoring activities to guests' desires, so that they can immerse themselves into new lifestyles and explore new identities within themselves. We use guest values as the inspiration for collaborations to design fresh and creative spaces & experiences.
See Also: Experiential, experimental, fresh, variable, exploratory, and delightful
This process of elevating the guest experience requires a team of creatives with eclectic tastes, a finger on the pulse of culture, and empathetic hearts.
Unlike many creative agencies promoting story, our strategies are influenced and designed around positive psychology and wellbeing. Your guest’s happiness and positive transformation are never a secondary afterthought. They are the filter all creative decisions get made through. Click here to read all about our Wellbeing Trifecta.
Our diverse backgrounds afford us a unique perspective that is uninhibited by rigid hospitality industry "best practices" that result in copycat properties. Working with a wide range of businesses & brands across the design, culinary, wellness, and leisure industries over the last decade, we take what we learn from a multitude of sectors and bring it all together across the entire guest experience.
Not brand designers, not interior decorators...
Magical moment makers.
We're on a mission to bring magic...
back to the hospitality world by uncovering opportunities to engage the five senses in remarkable, intimate moments and meaningful gatherings. Moments of awe, moments of jubilant play, aha! moments, moments of flow, moments that people take away with them that change their life for the better. After endless studies and research into what leads to these magical moments, we have our own set of guiding principles for ensuring we’re setting ourselves up for success.
Be Culturally Curious: Sense of place matters. People like to feel like they’re immersed in a destination, to try on new roles. "Live like a local" may be cliché, but there’s a reason these phrases get thrown constantly. People travel to learn something new, and that’s exactly what we plan to give them.
Weave in Wellbeing: The industry is so focused on wellness, they’re missing the bigger picture. People desire to feel good, to be happy, and there are a multitude of ways to get them there. With a behavioral understanding of what leads to wellbeing, we can tell stories across the entire guest journey that are designed to improve your guest’s lives.
Make it Meaningful: Stories have always been used to help people make sense of their world and to share that understanding with others. Stories have formed movements & cultures, created followers, and empowered minds! In order to make a story meaningful, you have to know what your audience cares about. Only then can you know how to tell a sensory-engaging story that evokes desired emotions that leads to meaningful transformation.
Pack it With Personality: People don’t book with logic or rational mind, they book with emotion. Creating an emotional connection requires a humanized brand with a charismatic personality. A distinct personality is what magnetizes the right people (who share your brand’s values & virtues) to your property.
Curate Comfort: When people travel, they like to stretch beyond their comfort zone, but in a comfortable way. We take a nostalgic approach to curating comfort, to create moments that evoke familiar positive feelings from childhood or happy periods in time.