A new era of experiences has begun.
Are you ready?
A Storied Experience is not simply about entertaining visitors and guests, as is the case with the expected, standard experience we are all familiar with. As we enter a new post-pandemic paradigm, experiences will need to break the script and become more purposeful and centered around wellbeing, culture, and the ways in which we connect.
A Storied Experience is intentionally designed like a journey, using story elements & tools, to take visitors from point A to point B: where they're at in life to where they desire to be. Because every experience has the potential to be a catalyst for progress!
No matter how big or small the ripple effect is, we can’t ignore that visitors & guests are looking to purpose-driven experiences and brands that promise some sort of impact. It’s no longer about giving people a memorable activity to participate in – this new paradigm calls for elevated adventures that are meaningful and even transformational.
When done right, the visitor journey is full of peak moments that thoughtfully engage peoples’ sense of wonder and curiosity.
Moments that shift peoples' perspectives and open visitors & guests up to higher levels of vitality, creativity, connection, joy, and beyond. High-value, elevated moments can lead to 9x higher revenue return and become key talking points when visitors & guests return home (hello word-of-mouth)! There are endless benefits to taking an experience from standard to storied, and when a brand goes through this evolution, everyone wins.
When we help brands evolve, we look at each moment of the visitor journey from all angles: How strong is the sense of place? Are we telling the story of the destination with our own perspective & personality? Are we doing a great job integrating thee 6 wellbeing keys to ensure this moment is helping visitors & guests flourish? What is the emotional response we want to evoke at this point in the journey?
These are just a few of the questions we have top of mind throughout our unique process. Keep reading to learn more about our unparalleled way of telling your brand's story across the entire visitor journey.
WE ARE cultural curators.
Sense of place matters. People like to feel like they’re immersed in a destination, to try on new roles. Which is why our motto is "be culturally curious".
Live like a local may be a cliché, but there’s a reason this phrase gets thrown constantly. People travel to discover something new, and that’s exactly what we plan to give them.
We assist our clients in becoming a cultural hub, a direct portal into the local scene that spells the difference between just visiting a place and really being there. To become a destination in itself that enriches the lives of guests & locals alike. This requires getting to the heart of your destination and not missing a beat when it comes to embracing opportunities within the community.
WE ARE wise about wellbeing.
Unlike many creative agencies promoting storytelling, our strategies are influenced and designed around positive psychology and wellbeing.
Your guest’s happiness and positive transformation are never a secondary afterthought. They are the filter all creative decisions get made through.
People desire to feel good, to be happy, and there are a multitude of ways to help get them there. With a behavioral understanding of what leads to wellbeing, we can tell stories across the entire guest journey that are designed to enrich your visitors & guests' lives.
Click here to download our free guide to learn more about how wellbeing's role in hospitality.
WE ARE picky with personality.
People don’t book with logic or the rational part of their mind, they book with their emotions. And creating an emotional connection requires a humanized brand with a charismatic personality.
A distinct personality is what magnetizes the right people (who share your brand’s values & virtues) to your experience. It's an incredibly important positioning tool for such a saturated marketplace.
We don't do vanilla.
Every little detail throughout your experience says something about your experience, and it's our job to make sure those details are painting a picture people love and love to talk about.