Meet Our Team

Behind The Stories

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Samantha Hardcastle

Samantha has been creating compelling stories for hospitality & tourism brands over the last decade. She is dialed in to transformational and slow travel so that she can help brands align with the ever-evolving guests' desires. Her eye for what makes a property, an experience, and the people behind it special allows her to conceptualize a captivating narrative that draws people in.

Favorite Destination (So Far): Annecy, France

Favorite Property (So Far): Nayara Springs in Costa Rica

Will travel for... serene tea houses, crystal clear glacial lakes, majestic animals, rustic cheese farms, lush greenery, lively music & dancing, exotic spices, charming castles, really good wine

Lourdes Martin

Lourdes is the Founder of Please, Do Tell, a travel website featuring authentic luxury travel stories about people, places and culture. A travel expert, experienced in travel storytelling, content creation and digital activation, along with providing creative direction and branding development to travel and lifestyle brands.

Favorite Destination (So Far): Italy. Yes, the entire country. 

Favorite Property (So Far): Mystique Santorini 

Will travel for... Food and wine, Mountains, Art, and Culture authenticity. 


Rebecca Jackson

Throughout her entire career, Rebecca has worked closely with hospitality brands to get their name on the map in unique, authentic ways — from some of the biggest names in the hospitality industry to small boutique hotels, and everything in between. Her love for authenticity and adventure paired with a deep passion for creativity has been the driving force behind her success.​

Favorite Destination (So Far): Nosara, Costa Rica… I loved it so much that I ended up living there in 2017.

Favorite Property (So Far): Hotel Julen in Zermatt, Switzerland. A stunning wooden chalet dating from 1937 overlooking the Matterhorn.

Will travel for...  Good wine, fresh authentic food, great views and expansive experiences.