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A team of curious creatives with a unique approach to weaving together inspiring stories with cultural wellbeing experiences.


A visionary hospitality or experience host, passionate steward of the local culture with a powerful opportunity to impact the lives of guests.


Together we can create a purpose-driven brand and journey that brings out the best in your guests.

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The Storied Experience was founded by Samantha Hardcastle, an inquisitive storyteller bringing 12 years of creative strategy to hospitality & experience brands worldwide. Her diverse background working with transformational travel designers, art & design experiences, food & beverage destinations, and outdoor adventure travel allows her to bring a unique, holistic perspective to the experience design process.


With a mission to help hospitality & tourism brands align with a deeper purpose and deliver a more enriching experience to guests, Samantha takes a cultural wellbeing approach. A thoughtful theorist of positive psychology and human behavior, she is always focused on how she can help hosts create meaningful programming that enables guests to flourish. One of Samantha’s greatest gifts is her ability to take intangible frameworks, ideas, and stories and bring them to life in sensorial and interactive ways.

By age 15, Samantha had already traveled cross-country from NY to CA. Her love for other cultures and their stories is what fuels her. She is dedicating her life to seeing the world and making it a more harmonious, joyful place – one experience at a time. Samantha is a member of the World Experience Organization, Women Travel Leaders, the International Luxury Hotel Association, and has a guest experience & marketing certificate from Cornell University.

Our Partners

We work closely with skillful storytellers and creatives all over the world to help bring your story to life - both on and offline.

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Designer | Studio St. George

Brianna's visual design skills are never-ending. From charismatic brand identity to mesmerizing murals and luxurious touchpoints, her eclectic yet refined style is a great fit for hospitality brands looking to stand out. 



Curator | Pls Do Tell & Recuerdos

A thoughtful cultural curator, Lourdes helps hospitality destinations build out their unique retail offerings. Pop-ups and collaborations with local makers are a few ways she supports brands tell their story in tangible, memorable ways. 

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Photographer | Windborn Co.

Mary has a special knack for capturing a captivating moment in time. But her ability to weave together storylines with her photos is why we love working with her. Her lifestyle approach is playful and fun, perfect for tourism & hotel brands.

How We Can Work Together

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