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Story gets introduced: through written, oral, and/or visual means
Story gets reinforced: through touchpoints, moments, activities
Challenge is presented: mental or physical challenge that takes guests purposefully out of their comfort zone
Build to peak moment: an invitation and immersion into a heightened experience that mirrors the theme of the story
Resolution: guest leaves with a new perspective, renewed sense of purpose/hope, a feeling of connection, and/or begins to adopt a new way of being
How do we bring stories to life?
Your story can be super subtle or bold & in-your-face. Curious?
See how we applied this strategic & creative process to a fly-fishing lodge in the Catskills!
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