We bet you’ve never experienced Iceland quite like this!
Before we started working with this Icelandic lodge, it was already a stunning destination. People were booking for the unique cabins with unobstructed views of the rugged landscape and awe-inspiring auroras.
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Unfortunately, good design is often replicated, and the owners found themselves with a handful of copycat lodges popping up around them. They wanted to create something more mystical that pays homage to Iceland’s lore. Something that couldn’t be imitated. And that is what we helped them create.
The Storied Transformation
In just three months we had developed the concept & journey, and they brought the vision to life. You don’t get that this could be anywhere feeling when stepping into this storied experience. The journey was specially designed to support guests’ wellbeing in a way that celebrates the Icelandic people’s values & virtues.
Th huldufólk torfbæ (tiny turf houses) had just been built prior to our work together, but there was no way to interact with them (besides taking a picture). And the one-of-a-kind sauna is what Nordic dreams are made of, but what was to stop people from sitting there sweating & scrolling?
We gave them a reason to put the phone down. By weaving ancient Viking rituals and lore into the physical space, we turned a beautiful environment into a meaningful journey. Now, guests don’t just look at the view, they feel a deeper connection to this magical, otherworldly place.
While other hotels can try to copy a floor plan or a glass roof, they can’t copy a feeling. We helped this wonderful lodge move from being one of many ‘nice’ accommodation options to being a place of mystical healing.
And the best part? The experience is 100% self-led, so the hosts can rest assured that while they stay hands-off, their guests have unique ways to engage with the culture and their surroundings.
