In 2022 I wrote about how traditional wellness’s one-size-fits-all approach is failing guests. Today, I feel even more passionately...

What’s the purpose of travel and hospitality in today’s world? Is it just to give people a few days of reprieve from the chaos that is...

History records that Caesar instituted January 1st as the first day of the year partly to honor the month’s namesake: Janus, the Roman...

Right now, your dream guest is changing. In this moment, they are out somewhere in the world, facing an obstacle or challenge. The stable...

Mindfulness. Breathwork. Yoga. Plant medicine. Forest bathing. Sound healing. These are just a handful of things we have come to expect...

A deluge of wellness articles has popped up on my feed recently, including one entitled “Everybody has Woken Up”, a roundup of retreats...

Travel has always been a "cure for what ails you", but if you haven't noticed - people are changing. Values are shifting. It's not enough...

I speak to a lot of people in our industry that aren’t familiar with the differences between wellness and wellbeing. From my perspective,...

The wellness tourism is now a $639 billion industry. This begins to point us in the direction of traveler & guest desires, but the word...