In today's experience-focused world, a hotel's personality is one of its greatest assets. A charismatic brand is going to pull guests in, while guests will scroll right past one that comes off as vanilla. This is because people are starting to see their choice of hotel as an expression of their own personality. When they pick the 5-star luxury resort with giraffes sticking their heads in the window at breakfast, it might say to their social media followers....
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