Jen: The tagline for our interview is “How To Make Your Clients Your Best Storytellers.” What exactly can you do to turn your clients, students, or retreat participants into advocates for what you’re offering?
Samantha: The word that jumps out at me is “advocates.” We have to consider, “What are people already advocating for? What are they talking about passionately? Where are they putting their energy?”
Start by looking at major trends in society. What’s on people’s minds, driving their values? How can you align yourself with that?
Read or watch the interview over at WeTravel